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About Us

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Insy Shah conceived the idea of a step by step photo/video recipe website LookandCook.com after struggling with long and confusing text based recipes.

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For today’s career woman, cooking is often more of a challenge than writing a business plan. She ventures in to marriage without having ever stepped into the kitchen. Her partner is equally clueless on how to put a wholesome meal on the table.

LookandCook.com is attempting to present cooking as an easy to learn skill and an activity to be enjoyed together or singly. With its step by step visual guide and video instruction, total newcomers can put a meal together for family and friends without any hassle. An “absolute must” for novices, LookandCook is an equally rich resource for the experienced cook wanting to explore exotic and unfamiliar cuisines with confidence.

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